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Hack the Entrepreneur Top Ten | Business | Marketing | Productivity | Habits

I wrote a book.

It's called How to Stop Procrastinating, Build a Business, and Do Work That Matters.

9,264 people bought it. You can get it for free at

May 16, 2016

This interview was originally published on April 6, 2015, as HTE 076: Seth Godin on the Difference Between Failure and Your Struggle With Failure

Seth Godin's concise definition of what makes someone an entrepreneur rather than a freelancer is an excellent starting point for coaches, freelancers, and new entrepreneurs.

Entrepreneurship, as described by Seth Godin, is about more than simply the creation of a job for yourself -- it is about mindset, scale, and growth.


Today’s guest is one of the most well-respected and prolific marketing minds alive today.

After his first job out of college working at a software company, my guest started a book packaging business, which he later sold to his employees.

He then co-founded Yoyodyne, a unique marketing service, and company — he sold this company to Yahoo! in 1998 for $30 million. During that time, he launched another web company called Squidoo, which was acquired in 2014 by

During that time, he launched another web company called Squidoo, which was acquired in 2014 by HubPages. Most of you will know my guest for his writing. He writes daily

He writes daily on his blog, one of the most popular blogs in the world, and he has also written 18 books that have been bestsellers.

Now, let’s hack…

Seth Godin.

In this 37-minute episode Seth Godin and I discuss:

  • Why and how Seth set up his business to be able to work on something new every day
  • Understanding what a brand is (and isn't)
  • The difference between a freelancer and an entrepreneur
  • Seth's definition of an entrepreneur (and why it matters to you)
  • Why Seth thinks that everyone should blog every day
  • Figuring things out -- when he does not understand something

The Show Notes